Attention SFE Members: Be a part of our AFE Farmer’s Market!

September 9-10, 2012 / Edmonton Expo Centre

Take advantage of this special opportunity for SFE Members to book a position in our popular Farmer’s Market feature area and grow your business with the region’s top foodservice & hospitality trade buyers. Up to 1,250 will attend and they will visit the highly visible Market area near Show Entrance to source out and sample fresh, local, organic and sustainable products.

What is the Alberta Foodservice Expo?

AFE is the region’s premier foodservice and hospitality trade event, featuring 200 booths of the industry’s latest products and services, attracting 1,250 of the region’s top chefs, restaurant owners/operators, purchasing agents and other qualified buyers from a variety of foodservice & hospitality environments. AFE includes a variety of exciting show features: local/organic farmer’s market, new product pavilion, CCFCC chef competitions, cooking demonstrations, on-floor educational sessions, AFE Lounge, awards reception, show specials program, enhanced CRFA Pavilion, fashion show, musical entertainment and much more. With the resources of the CRFA as our Event Title Sponsor, and produced by Media Edge – the publishers of CRFN magazine circulated quarterly to over 20,000 foodservice professionals, we have the solid promotional tools needed to maximize industry buyer awareness and ensure success. For 2012, after years of success in Calgary, and numerous requests, we are excited to bring AFE back to Edmonton after a 4 year absence

Recent AFE promo emails:  AFE Promo E-Blast – July 9    AFE Promo E-Blast – July 19   AFE Promo E-Blast – July 30

Farmer’s Market Details/Pricing:  Show Hours: Sun Sept 9 11am-5pm, Mon Sept 10 11:30am-4:30pm

  • SFE Members receive a special discount off our standard $1375 10×10 rates, and off our standard $800 8×8 Market area rates. For SFE Members, 8’x 8’ booths within the Farmers Market will cost just $650. Or suppliers may choose to share a table and split the cost of an 8’x 8’ for only $325 each.
  • Rates include: floor space, carpet, booth drapes, 6’ skirted table, 2 chairs, company name sign, materials handling for move-in & out, and exhibitor listing on show website and in the Show Guide distributed onsite.
  • Participants will also receive complimentary pre, at and post event publicity through our Farmer’s Market promotions in AFE e-blasts, on the show website, in CRFN magazine, and more.
  • The Farmer’s Market is in a prominent location close to Show Entrance and to the CRFA Pavilion, for maximum visibility and buyer traffic. See Farmer’s Market area:  AFE 2012 Floor Plan                                       

Market positions are limited! The Farmer’s Market accommodates only 19 8×8’s in total, with positions reserved on a first-come basis. To book, just click on the following link and email or fax back the completed contract with your location choices in order of preference: AFE 2012 Exhibitor Details    

For further information, contact:                                                                                

Richard Swayze 1-866-216-0860 ext. 246                                                          

or Ellen Scanlan 1-877-755-1938 ext. 102                                                                                                                                                                                       

With AFE approaching in just 4 weeks, we hope you can take advantage of this special offer, and we look forward to your response!